Privacy Policy

ParelParol ("we," "us," "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website and make purchases.

Information We Collect

Information You Provide

When you create an account, place an order, or contact us, you may provide:

• Name and contact information (email, phone, address)
• Payment information (processed securely through Stripe)
• Shipping and billing addresses
• Order history and preferences

Information Collected Automatically

When you visit our website, we automatically collect:

• Browser type, device information, and IP address
• Browsing behavior and pages visited
• Cookies and similar tracking technologies

How We Use Your Information

We use your information to:

• Process and fulfill your orders
• Communicate with you about orders, shipping, and customer service
• Provide styling consultation and personalized recommendations
• Send marketing communications (with your consent)
• Improve our website and customer experience
• Prevent fraud and ensure security
• Comply with legal obligations

Legal Basis for Processing

We process your personal information under the following legal grounds:

• Contractual necessity - To fulfill orders and provide services
• Legal compliance - To meet tax, accounting, and legal requirements
• Legitimate business interests - For analytics, fraud prevention, and improving our services
• Your consent - For marketing communications and non-essential cookies

How We Share Your Information

We share your information only with trusted partners necessary to operate our business:

• Payment processors - Stripe processes all payment transactions securely
• Shipping and logistics - DPD, DHL, FedEx, UPS, and other carriers need your address and phone number for delivery
• Marketing platforms - Meta, Google Ads, and Klaviyo (with your consent)
• Customer service tools - Live chat and email communication providers

Note: Some of our service providers operate outside the European Union. We ensure appropriate safeguards are in place for international data transfers.

Data Storage and Security

Your information is securely stored within the European Union on encrypted servers provided by AWS, Google Cloud, and Zone. We implement industry-standard security measures including:

• SSL encryption for data transmission
• Regular security backups
• Access controls and authentication
• Regular security audits and updates

Your Privacy Rights (GDPR)

Under EU data protection law, you have the right to:

• Access - Request a copy of your personal data
• Correction - Update or correct inaccurate information
• Deletion - Request deletion of your personal data
• Restriction - Limit how we use your data
• Portability - Receive your data in a portable format
• Object - Object to processing based on legitimate interests
• Withdraw consent - Opt out of marketing communications anytime

To exercise these rights, contact us at support@parelparol.com. You also have the right to lodge a complaint with your local data protection authority.

Cookies

We use cookies and similar technologies to improve your browsing experience, analyze site traffic, and personalize content. You can control cookie preferences through your browser settings.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order information is typically retained for 7 years for tax and accounting purposes.

Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of our website after changes constitutes acceptance of the updated policy.